What a listing media package should include

The core: the photo set

Every package starts with edited interior and exterior photos. Size the set to the home, not to a round number: a small condo and a large family home need different counts. Our guide to how many photos a listing needs covers the sizing room by room.

Whatever the count, the core set should include the front exterior, every main living space, the kitchen from at least two angles, the primary bedroom and bathroom, and the backyard or view if there is one. Those are the frames agents lead with.

The add-ons that earn their place

An add-on belongs in your package when agents ask for it often enough that it should not need a separate conversation. The common ones:

• Virtual twilight: a dusk version of the front exterior, often the listing's lead photo
• Virtual staging: furniture in empty rooms, delivered alongside the unstaged original
• Aerial photos: lot size, location and surroundings, where the property warrants it
• Floor plans: buyers use them to understand the layout before a showing
• Video or short reels: for agents who market listings on social media
• A property website: one link with every photo and the listing details

Three tiers, not ten

A package line-up that works for most markets has three tiers. The entry tier is the photo set alone. The middle tier adds the most requested add-on in your market, often twilight. The top tier adds the rest of what you offer at a price that rewards booking it all at once.

Three tiers keep the decision easy. Anything outside them is an à la carte add-on, not a fourth package.

Price by the home, not by the hour

Square footage is the most common way to scale a package price, because it tracks how long the shoot and the edit take. A package priced by size is also easier for an agent to predict: they know what the next listing will cost before they book it.

Our free pricing calculator helps you work out what each package pays you per hour after your own costs, which is the number that tells you whether a tier is worth selling.

Make the package bookable

A package that lives in a PDF gets a phone call. A package on a booking page gets booked. In the Better Listing Media Workspace, your storefront sells packages, services and add-ons directly: you can bundle components into a package deal that shows the savings, run promo codes, and price by square footage so the booking form resolves the exact price from the size the client enters. The booking lands on your calendar with the property address attached.

Deliver it as one set

The package does not end at the shoot. Deliver every piece together, under your own brand, so the agent downloads the whole listing in one place and remembers who shot it. That is the moment the next booking is won.